The Story Behind Our Logo

August 16, 2021

Randolph Caldecott started drawing when he was 7 and had his first picture published when he was just 16 years old. 

The whole idea behind the festival is to inspire the next generation of artists and creatives. There is no reason why they can’t reach for the stars, just like Caldecott did!

To pique the interest of our budding young artists we invited pupils from all the schools in Whitchurch to send us their ideas for a logo for the festival. We asked them to design a new logo which would help people understand what it was all about and spur them on to engage with our event!

The youngest entry was from Maria aged 9, who goes to Whitchurch Junior School. We were so impressed with her entry – well done Maria! 

This is Maria’ entry.

We received 32 brilliant entries and enlisted the help of a group of experts in marketing, design, and art to whittle the entries down to a shortlist of 5. 

Here are the shortlisted images…

The final 5 chosen designs were all delightful. They were produced by pupils in years 7-9 at Sir John Talbot school – Roisin Porter 12, Isla Cotton 14, Harriet Hulse 12, Damica Mason 14 and Ava Mansell 12.

The panel agreed on which logo to use for the final design, which is being used on our website and all our literature.

We were so impressed by the other 4 entries that we decided to incorporate them into our website. 

The final logo features the font used on another of the shortlisted entries. We have maximised all of the creativity in the entries to bring our website to life, and we are so grateful for our budding young designers for sharing their talent with us.

Our website designer Dan Cahill of Cahill Creative Limited has done a fantastic job bringing all the work together. 

We want to keep engaging with our talented local community in the build-up to Caldecott Arts Festival – and keep having fun getting creative!